Behazara El Haavar
2024 | branding | UX UI
Branding and UX UI design for an experiential app that brings historical sites in Israel to life. The app offers families an engaging journey through site-based challenges, interactive activities, and playful exploration zones scattered throughout each location.
It aims to deepen curiosity and connection to history through meaningful, tech-enhanced family experiences.
This organization bridges between people who need help and those who want to offer it. Through market research, we identified two distinct audiences - helpers and those seeking help - and crafted a brand voice that speaks to both with empathy and clarity.
Parents can track their kids’ location and progress, while children earn points by completing tasks tied to each site’s history.
Created in collaboration with Maya Kariel and Shahar Shmaya.
The website allows users to choose their current role (giving or receiving help) and guides them through the process. It also features upcoming volunteer events and a newsletter for updates on relevant activities and opportunities.
